ACADEMIC BRANDS: GLOBALIZING, PRIVATIZING AND QUANTIFYING THE UNIVERSITY UC Davis School of Law King Hall room 1301 March 22-23, 2019 This conference explores how the modern university perceives, represents, and remakes itself through the artifact of the brand. We will explore such topics as the turn to measuring academic "excellence" through metrics, university merchandising, sports, and the transformation of the university's brand when it is forced to confront changing social and political mores, from #MeToo to traumatic histories of slavery and racism DAY 2: Saturday, March 23, Part Five "Cognitive Dissonance and Ethical Tensions" How is the university’s mission of promoting access to knowledge and the pursuit of truth compromised by its dalliance with corporate sponsors and the commodification of athletics? This panel explores how tensions arising from privatization and escalating tuition costs, enormous endowments and low spending rates, #MeToo, athletics scandals, controversial Title IX and sexual assault policies and compliance, and the elusivity of meritocracy and social mobility create cognitive dissonance and ethical tensions for Brand U. Panel: Mark Bartholomew (SUNY Buffalo, Law); Jacob Rooksby (Gonzaga University, Law, Education); Haochen Sun (University of Hong Kong, Law) Commentator: Anupam Chander (UC Davis and Georgetown, Law) ----------------------------------------------------------- Supported by the Mellon Sawyer Seminar on Academic Brands For more information and directions, please visit our website (http://academicbrands.ucdavis.edu/)