ACADEMIC BRANDS: GLOBALIZING, PRIVATIZING AND QUANTIFYING THE UNIVERSITY UC Davis School of Law King Hall room 1301 March 22-23, 2019 This conference explores how the modern university perceives, represents, and remakes itself through the artifact of the brand. We will explore such topics as the turn to measuring academic "excellence" through metrics, university merchandising, sports, and the transformation of the university's brand when it is forced to confront changing social and political mores, from #MeToo to traumatic histories of slavery and racism DAY 1: Friday, March 22, Part Four "The University of California Brand" Experts involved in the daily management of the University of California brand and in analyzing its history consider the evolution of the UC brand and contemporary challenges in managing the UC brand. Panel: Angus MacDonald (UC Office of the President, Office of General Counsel); Vanessa Correa (UC Office of the President, Marketing Communication); Cynthia Holmes (UCLA Trademarks & Licensing); Anne O'Connor (UC Davis, Anthropology). Commentator: Madhavi Sunder (Law, UC Davis and Georgetown) ----------------------------------------------------------- Supported by the Mellon Sawyer Seminar on Academic Brands For more information and directions, please visit our website (http://academicbrands.ucdavis.edu/)