ACADEMIC BRANDS: GLOBALIZING, PRIVATIZING AND QUANTIFYING THE UNIVERSITY UC Davis School of Law King Hall room 1301 March 22-23, 2019 This conference explores how the modern university perceives, represents, and remakes itself through the artifact of the brand. We will explore such topics as the turn to measuring academic "excellence" through metrics, university merchandising, sports, and the transformation of the university's brand when it is forced to confront changing social and political mores, from #MeToo to traumatic histories of slavery and racism DAY 1: Friday, March 22, Part Three "Establishing and Designing Academic Brands" How do designers go about understanding the institution they are trying to brand? And how do they evaluate whether such brands “work”? What is the role of press and communication offices, of websites and social media strategists, university presses, university ambassadors, alumni celebrities, campus architecture, institutional merchandising, and the contributions of media (films and television series) in which the university appears? This panel seeks to engage the making of brands, and invites top university brand advertising agencies and artists—the brand and logo makers—to discuss the art of branding. Panel: Nicole Ferry (Sullivan NYC); Libby Morse (Lipman Hearne), Julie Hage (Wadham College, University of Oxford) Commentators: Brian Soucek (UC Davis, Law), Kriss Ravetto (UC Davis, STS, Cinema & Digital Media) ----------------------------------------------------------- Supported by the Mellon Sawyer Seminar on Academic Brands For more information and directions, please visit our website (http://academicbrands.ucdavis.edu/)