ACADEMIC BRANDS pt 7: "Critical Ends: The view from the Humanities"

ACADEMIC BRANDS: GLOBALIZING, PRIVATIZING AND QUANTIFYING THE UNIVERSITY UC Davis School of Law King Hall room 1301 March 22-23, 2019 This conference explores how the modern university perceives, represents, and remakes itself through the artifact of the brand. We will explore such topics as the turn to measuring academic "excellence" through metrics, university merchandising, sports, and the transformation of the university's brand when it is forced to confront changing social and political mores, from #MeToo to traumatic histories of slavery and racism DAY 2: Saturday, March 23, Part Seven "Critical Ends: The view from the Humanities" Alberto Moreiras (Texas A&M, Hispanic Studies) George Marcus (UC Irvine, Anthropology) ----------------------------------------------------------- Supported by the Mellon Sawyer Seminar on Academic Brands For more information and directions, please visit our website (http://academicbrands.ucdavis.edu/)