Connect! Social Media as a Platform for Innovation and Collaboration

The Fenwick and West Symposium 2012 9:30A.M. - 9:45A.M. Welcome: Kevin R. Johnson, Dean and Mabie-Apallas Professor of Public Interest Law and Chicana/o Studies, UC Davis School of Law David Bell, Partner, Fenwick & West 9:45A.M. - 10:15A.M. Introduction to Social Networking: How Law Made Silicon Valley Anupam Chander, Professor, UC Davis School of Law 10:30A.M. - 11:45A.M. Panel I: Privacy Amidst Social Networks By their very nature, social networks involve sharing information, about both the mundane details and the milestones in your life, your loved ones, your travels, what you read, watch, play, or listen to, and, of course, your likes and dislikes. In a twist on Moore’s law about the rate of increase of computing power (but at double the speed), Mark Zuckerberg declares that “next year, people will share twice as much information as they share this year, and next year, they will be sharing twice as much as they did the year before.” Yet, even as they share information, most people desire some control over who receives that information, and how that information can be used. Are efforts to preserve privacy futile? Are they outmoded, overrun by an age of publicity? How can a company with a global user base cope with privacy rules that vary dramatically as information crosses borders? Ahmed Baladi, Partner, Allen & Overy LLP Jishnu Menon, Counsel, Mozilla Foundation William McGeveran, Associate Professor, University of Minnesota Law School Joanne McNabb, Chief, California Office of Privacy Protection 1:45P.M. - 3:00P.M. Panel II: Content, Copyright, Intellectual Property, Host Liability Social media technologies have enabled people to create and share content and to interact with the content in their social networks. The interactions with this content implicate intellectual property rights of others, and whether intended or unintended they may raise infringement issues. A panel of distinguished speakers from the legal, academic, and business communities will discuss the pitfalls, opportunities, and other legal issues facing companies that provide enabling technologies or host social media content. Anupam Chander, Professor, UC Davis School of Law Eric Goldman, Associate Professor, Santa Clara Law, Santa Clara University Josh Mendelsohn, Partner, Hattery Labs, Steering Committee Member, Engine Advocacy Jennifer Stanley, Partner, Fenwick & West LLP 3:15P.M. - 4:45P.M Panel III: Will All Businesses Be Social? Enterprises of all variety have awakened to the importance of social media in marketing, and recruiting and customer relations. At the same time, entrepreneurs are developing a wide variety of businesses that are built on social media or social networking platforms or that apply social media concepts inside of existing business. A panel of distinguished investors and entrepreneurs will discuss the opportunities and potential impacts for social media and social networking as they continue to evolve and disrupt a variety of industries. Mario Biagioli, Distinguished Professor of Law and Science and Technology Studies, UC Davis School of Law John Lilly, Partner, Greylock Partners Dan Rosensweig, President and CEO, Chegg, former CEO of Guitar Hero, former COO of Yahoo, and former President of CNET Jim Scheinman, Founder and CEO, Maven Ventures, formerly co-founder, COO and board member of Bebo Ted Wang, Partner, Fenwick & West LLP 4:45P.M. - 4:50P.M. Closing Remarks